Biography: Regina Lee Blaszczyk

Regina Lee Blaszczyk, photo courtesy of the University of Delaware.
Regina Lee Blaszczyk

Regina Lee Blaszczyk is Professor of Business History and Leadership Chair in the History of Business and Society at the University of Leeds in the UK, and associate editor at the Journal of Design History. She has been a curator at the Smithsonian National Museum of American History, an American studies professor at Boston University, and director of programs at the Chemical Heritage Foundation in Philadelphia.

Reggie’s research focuses on the history of twentieth-century design, fashion, business, and consumer culture. She is the author or editor of eight books, including Imagining Consumers: Design and Innovation from Wedgwood to Corning (Johns Hopkins University Press, 2000), which received the Hagley Prize for the Best Book in Business History from the Business History Conference, and The Color Revolution (MIT Press, 2012), which won the Sally Hacker Prize for Exceptional Scholarship that Reaches Beyond the Academy from the Society of the History of Technology.

Imagining Consumers offered a new interpretation of Pyrex baking ware, highlighting the role of domestic science consultants and corporate home economists who brought “the woman’s viewpoint” to the design process. This research was supported by the Rakow Grant for Glass Research.