Welcoming Chinese Visitors: Strategies for Success
The growth of the Chinese tourism industry in the United States has brought many opportunities to increase business at hotels, attractions, wineries, shopping destinations and more. With this growth comes challenges in welcoming, servicing and growing this market. This seminar is focused on helping hospitality businesses become China ready.
The Corning Museum of Glass is proud to offer this half-day seminar, designed to give an overview of the Chinese market and to explore ways to service this market. The seminar will be helpful to businesses that are interested in getting involved in this market, as well as organizations that already welcome these visitors, and are looking for information on trends and best practices.
We will be featuring five experts in the inbound Chinese visitor market:
- Haybina Hao of NTA (National Tour Association) will give an overview of the market and future growth for the Chinese group market. Haybino is NTA’s Director of International Development.
- Xiaochuan Jing of UnionPay Credit Card company, will share information on the importance of and opportunities with offering the Union Pay credit card. China UnionPay (Chinese: 中国银联), also known as UnionPay (Chinese: 银联) , CUP, is the only domestic bank card organization in the People's Republic of China (PRC).
- Paul Cohen will share specifics on how to make hotels and attractions more welcoming for the Chinese visitor. Paul is a VP at Optriant, a hospitality consulting firm specializing in helping sectors of the tourism industry service the Chinese visitor. He worked with the Dept. of Commerce and the China National Tourism Administration on the Memorandum of Understanding in 2007 that began inbound tourism from China.
- Jack So, one of the owners at L&L Travel, will answer questions about what tour companies are looking for in the future. L&L is a tour company based in Chinatown NYC that has extensive East Coast packages.
- Markly Wilson, Director of International Tourism for I Love NY, will speak on the Division of Tourism's plans and opportunities to increase tourism from China to all of New York State.