Advertisement for imperial recess, an "oblong recess with square corners to take a label, so that its surface is flush with the outside of bottle". Specifically, the ad features the new style, Label No. 1, Japanese, which can be attached to any of three styled bottles. Ad features image of an imperial recess salt mouth with no. 1 Japanese label, "Anthemis", on bottle.
"10 [cents]" -- written in red pen inside text of ad where space was left for such a price to be handwritten in.
"1891" -- penciled onto upper right corner of verso.