Digital Content and Communications Manager

Summary

Independently and in collaboration with the Advancement team and other colleagues across the Museum generates and oversees the creation, development, and delivery of a donor-centered communication and engagement program using digital marketing tools, CRM, CMS, and social media platforms to support various fundraising, cultivation, and stewardship campaigns. Develops and implements a digital communications strategy for the Advancement program that supports annual objectives and multi-year capital campaigns by positively influencing donor acquisition and retention and ensuring that donors are engaged and informed about the Museum, its programs, and accomplishments. Supports internal communications to help build a culture of philanthropy at The Corning Museum of Glass and helps drive a comprehensive, innovative, effective, and rapidly growing fundraising program.

Responsibilities

Digital Communications

  • Develops a donor-centered multichannel digital communications program that targets members, donors, institutional funders, prospective donors, and other key stakeholders to elevate engagement, increase annual and major gift donations, enhance donor stewardship, and increase awareness of the Museum’s success.
  • Creates a content and communications calendar to manage and effectively execute the communications program.
  • Works in collaboration with other marketing, communication, and PR colleagues to ensure Advancement communications align with, enhance, and amplify the Museum’s external communications while adhering to brand standards.
  • Works closely with Advancement program managers for Individual and Planned Giving, Membership, Institutional Giving, and Donor Relations to create and deliver digital communications that highlight the donors and the impact of their giving, to build digital solicitations and reminder communications and communications that attract participation in member events and other Museum activities.
  • Collaborates with Advancement and Digital teams to update and maintain Advancement web pages on CMoG.org and when needed support the development and implementation of content for new pages.
  • Collaborates with Advancement, MarCom and other Museum colleagues to identify stories or repurpose stories worthy of publicizing through digital channels, such as donor profiles, the impact of donations, or the progress of major Museum projects, programs and strategic initiatives.

Digital Content Development and Delivery Management

  • Using Mailchimp, develops and manages emails, email templates, customized landing pages, social media, and giving pages for online fundraising activities, including donation forms and registration pages.
  • Creates and manages digital drip campaigns with marketing automation features and sophisticated segmentation of targeted audiences.
  • Creates, builds, deploys, and tracks invitation and audience building communications for all department webinars, virtual events, live and hybrid events hosted at the Museum and at off-site locations.
  • Coordinates with Advancement team colleagues on multi-channel fundraising initiatives, ensuring digital communications align with print, direct mail and campaign messaging and that workflow including the creation and delivery of strategic messaging is consistent across platforms.
  • Works with CRM colleagues and SME in departments across the Museum to ensure the segmentation of the Museum’s digital audience are aligned and in effective, manageable subgroups.
  • Develops and tracks performance metrics for all constituencies and campaigns, using the results to shape future activities; Tracks the impact of the Museum’s digital fundraising and engagement communications using digital platform reporting and/or Google Analytics, and capturing activity in Raisers Edge.
  • Performs other related duties and participate in special projects as assigned.

General

  • Supports and amplifies the Museum’s commitment to diversity, equity, inclusion and access.

Qualifications:

  • Respect and exemplify the values of The Corning Museum of Glass in all interactions with colleagues, staff, volunteers and the public.
  • Ability to represent the Museum in a professional manner.
  • Adhere to all prescribed organizational and departmental policies and procedures.
  • Ability to work independently, as well as in a team, with a track record of successful collaboration.
  • Ability to professionally handle confidential material and associated issues; ability to maintain confidentiality.
  • Bachelor’s degree required.
  • Minimum five years’ experience in digital engagement or electronic communications with proficient experience in email platform management; direct response digital fundraising highly preferred.
  • Experience with building and maintaining customized and variable content emails, social media apps, donation forms, surveys, and other user engagement features; ability to run reports and interpret audience analytics.
  • Experience with sophisticated CRM and CSM platforms required; knowledge of Raiser’s Edge and advanced version of Mailchimp highly preferred; experience with Adobe Creative Suite and HTML preferred.
  • Demonstrated knowledge of or ability to utilize Microsoft Office Suite, MS Teams and SharePoint.
  • Demonstrated ability to think strategically and creatively about effective external communications and leveraging multiple, integrated platforms to generate results.
  • Understanding of user behavior and ability to apply these insights to develop moreuser-friendly digital communication experiences.
  • Excellent writing, editing and proofreading skills.
  • Excellent verbal communication skills.
  • Creative, resourceful, and flexible team player; problem solver responsive to daily, weekly, and ongoing deadlines.
  • Strong interpersonal skills; works effectively and professionally with people at all levels, including external stakeholders.
  • Highly accurate, detail-oriented and organized; focuses on follow-up.
  • Analytical skills and the ability to draw meaningful conclusions and recommendations for improved strategy.
  • Excellent planning and project management skills; ability to set, manage, and meet.
  • Excellent collaboration, including the ability to work effectively with technical and non-technical colleagues to conceive and successfully execute projects.
  • Some weekends and/or evenings required; flexibility in hours necessary.

To Apply

Email or mail resume with cover letter to [email protected] or send to Corning Museum of Glass, One Museum Way, Corning, NY 14830, Attn: Human Resources. An Equal Opportunity Employer.