American consumer society, 1865-2005 : from hearth to HDTV / Regina Lee Blaszczyk.

American consumer society, 1865-2005 : from hearth to HDTV / Regina Lee Blaszczyk.
Blaszczyk, Regina Lee.
Wheeling, Ill. : Harlan Davidson, Inc., c2009.
xiii, 330 pages, [38] pages of plates : illustrations ; 21 cm
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Call Number: 
HC110.C63B53 2009z
Includes bibliographical references (p. [276]-304) and index.
This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they'll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit websites at any place, any time. Victorian mothers just would not understand.
Foreword --
Introduction --
Part one: Victorian American, 1865-1900 --
Chapter one: Home, sweet home --
Chapter two: Dress codes --
Chapter three: New ways to shop --
Part two: Modern America, 1900-1945 --
Chapter four: Mr. Advertiser meets Mrs. Consumer --
Chapter five: Sensing a wider world --
Chapter six: Designing the auto age --
Part three: Boomer America, 1945-2005 --
Chapter seven: Destination suburbia --
Chapter eight: Casual style --
Chapter nine: Electronics "r" us --
9780882952642 (pbk.)
0882952641 (pbk.)
American history series (Arlington Heights, Ill.)
The American history series