Notes:
Includes bibliographical references (p. 227-239) and index.
"The text raws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses the leisure and recreation perspective to present the essential principles of arts and cultural programming to plan, design, manage, and evaluate events."--Back cover.
Contents:
Overview of arts and cultural programming / Gaylene Carpenter --
Programming approaches / J. Robert Rossman --
Programming tasks and functions / Gaylene Carpenter --
Pulling the pieces together: managing programs / James E. Modrick --
Cultivating program audiences / Kristin G. Congdon --
Evaluating and documenting programs / Karla A. Henderson --
Economics of programming: arts financial management from macro to micro / Chris N. Burgess --
Program marketing / Francois Colbert --
Festivals / Tom Delamere --
Special events / Gaylene Carpenter --
Community arts / Lori L. Hager --
Cultural programming / Doug Blandy --
Museums / Janice Williams Rutherford --
Performing arts programming / Steven Morrison --
Imagining the future of arts and cultural programming / Gaylene Carpenter.
