Notes:
Includes bibliographical references (p. 287-296) and index.
We live in a commercial age, awash in a sea of brand names and advertising jingles. Twichell takes a witty and unflinching look at our commercial culture, and concludes that consumerism holds us together as a society.
Contents:
Attention Kmart shoppers: a brief consumer guide to consumption, commercialism, and the meaning of stuff --
The language of things: advertising and the rhetoric of salvation --
But first, a lot of words from our sponsor: how we hear what things have to say --
Boxed in: the power of packaging --
The branding of experience: or, Why the label has moved from inside the collar to outside on the shirt --
The function of fashion in an age of individualism --
Enough talk: let's shop! --
The liberating role of consumption.
