Lead us into temptation : the triumph of American materialism / James B. Twitchell.

Lead us into temptation : the triumph of American materialism / James B. Twitchell.

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Twitchell, James B., 1943-
New York : Columbia University Press, c1999.
310 pages : illustrations ; 24 cm
Format of Material: 
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Call Number: 
HC110.C6T89 1999z
Includes bibliographical references (p. 287-296) and index.
We live in a commercial age, awash in a sea of brand names and advertising jingles. Twichell takes a witty and unflinching look at our commercial culture, and concludes that consumerism holds us together as a society.
Attention Kmart shoppers: a brief consumer guide to consumption, commercialism, and the meaning of stuff --
The language of things: advertising and the rhetoric of salvation --
But first, a lot of words from our sponsor: how we hear what things have to say --
Boxed in: the power of packaging --
The branding of experience: or, Why the label has moved from inside the collar to outside on the shirt --
The function of fashion in an age of individualism --
Enough talk: let's shop! --
The liberating role of consumption.
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9780231115186 (alk. paper)
9780231115193 (pbk.)
0231115199 (pbk.)