The science of selling Serengeti eyewear [videorecording] / Serengeti Eyewear, Inc.

The science of selling Serengeti eyewear [videorecording] / Serengeti Eyewear, Inc.

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1 videocassette (ca. 17 min.) : sound, color, black + white ; 1/2 in.
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Corning Glass Works
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The science of selling Serengeti eyewear
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Title from cassette label.
Serengeti offers high end sunglasses that includes photochromic technology that enables quick adjustment of lens to light variations, spectral control technology that gives high-definition contrast and color enhancement, and polarization technology that reduces glare and eliminates ultraviolet rays.
Serengeti Eyewear, Inc. uses photochromic lenses developed in 1963 by Corning Glass Works. Although Corning Glass Works no longer owns the Serengeti line, they continue to manufacture the lenses for Serengeti eyewear.
A comical yet informative promotional video for Serengeti Eyewear. Selling points are outlined in seven simple steps: see, convey, introduce, explain, name, compliment, emphasize.
Commercially distributed.